Packfest Music Festival

Event: Annual Music Festival "Pack Fest" at Colorado State University Pueblo
Role: Lead Organizer and Event Manager
Attendees: Approximately 3,000 annually
Notable Acts: Dev, B.o.B., DJ Pauly D, MAX, Bryce Vine, among others
Key Contributions and Achievements:

Strategic Planning and Leadership: Spearheaded the inception and ongoing development of Pack Fest, transforming it from concept to a landmark event on campus. Demonstrated exceptional leadership in coordinating teams, setting visions, and executing plans that align with the festival's mission.

Talent Acquisition and Contract Negotiation: Played a pivotal role in booking high-profile acts, leveraging industry knowledge and negotiation skills to secure favorable terms. Managed contracts from initiation to conclusion, ensuring clear communication and adherence to agreements.

Financial Management: Oversaw the festival's budget, including allocation of funds, payment to performers, and financial reporting. Implemented cost-control measures while maintaining the quality and scope of the event, ensuring sustainability and growth year over year.

Marketing and Branding: Assisted in developing a compelling brand identity for Pack Fest, including design elements and marketing materials. Utilized a mix of traditional and digital marketing strategies to maximize reach and engagement, contributing to the festival's growing attendance and visibility.

Technology and Innovation: Contributed to the design and implementation of a custom ticketing system, enhancing the attendee experience through streamlined processes. This system improved access control, reduced wait times, and provided valuable data for future planning.

Community Impact: Through strategic planning and execution, Pack Fest has become a cornerstone event for Colorado State University Pueblo and the surrounding community, fostering a sense of unity and celebration. The festival not only showcases musical talent but also supports local vendors, sponsors, and student organizations.
Skills Demonstrated:

Leadership and Team Management
Strategic Planning and Execution
Financial Planning and Management
Contract Negotiation and Vendor Relations
Marketing Strategy and Implementation
Technical Proficiency in Ticketing Systems
Event Planning and Operations
Conclusion:

My leadership and contributions to Pack Fest have not only facilitated its success as a premier music festival but have also exemplified my ability to manage large-scale projects from conception to execution. The experience has honed my skills in various areas, including strategic planning, financial management, marketing, and technology, making me a versatile asset to any team or project.

Video made by the talented Jerod Young @jrod.visuals