Gena Alfonso
Experience
I have over 16 years of experience in marketing, strategic event planning, graphic design, and project management. Recognized for strategic vision, creativity, problem solving, and collaboration, I value service excellence and creating high-quality experiences.
Executing Strategy
Creating, implementing, and carrying out planned strategic actions to achieve goals set in collaboration with campus leadership. Translate strategic plans into operation, ensuring that the necessary resources are allocated, tasks are completed, and progress is monitored to achieve the desired outcomes. This process includes coordinating efforts, managing resources, making adjustments as needed, and measuring performance to ensure the strategic goals are met effectively and efficiently.
System Relationships
Building relationships with Colorado State University System leadership, forming strategic partnerships between the three system campuses through the communications and marketing teams. Working together to create streamlined messages and provide data and information at the request of the Board of Governors. Attend Board of Governors meetings to assist the university President and campus leadership, facilitate media requests, and provide social media updates as needed.
Operational Planning
Evaluating departmental and event processes to implement strategic changes that enhance quality, guest service, student experience, and overall campus appeal.
Team Development
Creating cross-departmental teams that can work together by utilizing expertise from each group to accomplish the task at hand. Implementing team development trainings to create strong teams rooted in strengths-based philosophy to improve morale and employee satisfaction.
Visionary Thinking
Transforming big ideas into reality through unconventional and unique strategies to shift target audience perceptions.
Problem Solving
Keen ability to solve complex problems and navigate challenging situations effectively. Ability to independently analyze and resolve complex issues, untangling previous projects and contracts with minimal information.